Choosing a Domain Name for your website
Many established website owners recommend that you determine the niche or audience you want to target ( or attract ), before choosing a relevant domain name to register.
Although heeding that advice may help convince the Search Engines that the new website is focused on the niche, the domain name is only one of several factors that they ( Google, Bing, Yahoo et al ) use to calculate a SERP ( Search Engine Results Page ) rank or position. The actual content of the website, particularly their choosen keywords and keyword-phrases is far more important. Since the keywords and keyword-phrases are selected by the Search Engine’s analysis of each of your webpages content, then your emphasis of relevant words and phrases and their optimal placement will far outweigh an irrelevant domain name. This theory is supported by the huge number of owners of domains named after themselves, like StephenD7 and stephend7.com
Choose an easy-to-remember, and type, domain name. That is probably more important than a niche-relevant name since it increases successful human transfer of your URL* to another browser device. You text or dictate my URL to a friend and they type it into their computer. 😛
View this Google Webmaster Help video and note their trend away from SERP overweight of niche-domain-names. 😐
Another point to consider is whether the website ( domain ) content will always be targeted to the niche indicated by the registered niche-related domain name. 😐 Creating a brand name does not restrict future content to a rigid focused niche. You can still gather some SERP credit by using a niche related sub-domain -or- directory or folder name. 😛
* While a domain name includes the Top Level Domain ( TLD ) – the few letters after the final dot – stephend7.com , a URL ( Universal Resource Location ) should include everything necessary – http://stephend7.com/blog/ – to reach the desired content.
Watch for my future posts about skipping SEO and SERP unless… 😐